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Business & Management

To Slang or Not To Slang? That Is the Question for Marketing Pros

Dec. 4, 2025

Dr. Ying Xie found that the effectiveness of using slang like “67” in marketing messages depends on a brand’s personality and the audience for the message.

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Study Measures Impact of Pausing Organ Transplants in Pandemic
Aug. 9, 2023
Researcher Explores Effect of Hospital Mergers on Data Breaches
Aug. 2, 2023
Study Explores How Social Network Users Decide To Make Friends
June 9, 2023
Workers with Inflated Job Titles May Be Losing on Overtime Pay
March 3, 2023
Study: How Piracy Can Unravel Company Profits in Product Bundling
Nov. 4, 2022
Study: Don’t Buy into Theory on Millennials’ Product Preferences
Sept. 28, 2022
Study: Has Prescription Monitoring Curbed the Opioid Epidemic?
Aug. 24, 2022
Researchers Sharpen Cupid’s Aim on Dating Apps with New Algorithm
June 8, 2022
UTD Researchers Deliver New Recipe for Restaurant, App Contracts
May 20, 2022
Study: Wall Street’s Home-Market Move Has Ups, Downs for Renters
May 6, 2022
Can Rude Behavior Mask Sexism? UTD Professor’s Study Says Yes
April 22, 2022
Management Researchers Prescribe Possible Remedy in Opioid Misuse
April 13, 2022
Researchers Explore Effectiveness of COVID-19 Stay-at-Home Orders
April 6, 2022
Study Explores Social Media’s Influence on Crowdfunding Campaigns
March 30, 2022
Jindal School’s Online Programs Rank Among Nation’s Best in U.S. News Lists
Feb. 16, 2022
Comets Find Right Ingredients, Win Business Hall of Fame Scholarships
Nov. 12, 2021
New Jindal School Center Embraces Digital Transformation in Retail
Nov. 5, 2021
Study Examines How Governments Inform Public About Pandemics
Nov. 3, 2021
Study: Ignoring Black Peers Leads Whites to Poor Decisions
Sept. 17, 2021
Study Examines How Vital New Air Routes Are for Organ Transplants
Aug. 20, 2021
Study Finds Roomy Benefit for Some Same-Brand Hotels in Same Area
July 14, 2021
Management Study Examines Fine Line Between Lobbying, Bribery
May 14, 2021
Recommended for You: Role, Impact of Tools Behind Automated Product Picks Explored
March 3, 2021
Study Explores How Telemedicine May Ease ER Overcrowding
Nov. 25, 2020
Researchers Examine if Online Physician Reviews Indicate Clinical Outcomes
Nov. 6, 2020
Marketing Study Investigates Impact of Viagra TV Ads on Birth Rates
Sept. 30, 2020
Jindal School Researchers Examine COVID-19 Impact on Manufacturing
Sept. 23, 2020
Researchers Explore How Retail Drone Delivery May Change Logistics Networks
Aug. 26, 2020
Research Team Offers Healthy Take on Workplace Wellness Programs
Nov. 18, 2019
Health Information Exchanges May Remedy Long Emergency Stays
March 4, 2019
Management Study Examines How Abusive Supervision Affects Workers
Feb. 18, 2019
Jindal School Study Explores Impacts of Strategic Customer Behavior
July 16, 2018
Jindal School Study Suggests Ways to Close CEO Pay Gap
April 12, 2018
Study Explores Impact of Firms’ Financial Restatements on Bank Loans
March 26, 2018
Study: Retaining Talent Is Paramount for Successful Firm Acquisitions
March 5, 2018
Research Explores Workers’ Response to Abusive Supervision
Feb. 8, 2018
Marketing Study Examines What Types of Searches Click for Car Buyers
Oct. 16, 2017
Jindal School Study Finds Length of Stay Critical Factor in Readmission Rates at Hospitals
Sept. 7, 2017
Study Examines Social Connections and Impacts of Financial Fraud
Aug. 7, 2017
Research Examines Benefits of Promoting Competing Retail Websites
July 27, 2017
JSOM Study Analyzes Health Care Quality, IT, Reimbursements
April 28, 2017
Study: Managers May Compromise Safety Due to Earnings Expectations
April 19, 2017
Study Reveals Key Way for Suppliers, Stores to Build Strong Trust
March 29, 2017
Alumnae’s Research Evaluates How Financial Criminals Evade Laws
March 10, 2017
Study: Manufacturing Method May Help Keep Work in High-Cost Areas
March 7, 2017
Wharton School Remains Top Business School for 13th Year
Feb. 28, 2017
Study Examines Ways to Use Demand Information to Adjust Capacity
Feb. 24, 2017
Study Outlines Steps That Growing Startups Must Follow to Succeed
Feb. 7, 2017
Study Examines How CEO Power Affects Companies in Times of Crisis
Dec. 9, 2016
Study Explores Companies’ Strategies in Expanding Globally
Dec. 7, 2016
Team to Build Health Informatics Platform for Patient Care Coordination
Dec. 2, 2016
Study Examines Effect of Privacy Controls on Facebook Behavior
Nov. 30, 2016
Jindal School Study Examines Immigrants’ Influence on Trade
Oct. 27, 2016
Study Offers Different Perspective on Entrepreneurial Opportunities
Oct. 20, 2016
Researchers Develop Tool for Measuring Social Entrepreneurship
Sept. 27, 2016
Study Sheds Light on Factors Affecting Employees’ Commitment
Sept. 8, 2016
Study Examines How Financing Constraints Affect Workplace Safety
Sept. 6, 2016
Property Taxes May Have Worsened Pre-Recession Housing Bubble
July 28, 2016
Researchers Analyze Deceptive Promotions for Home Loans
July 7, 2016
Study Shows Value of Dynamic Forecasting in Intermodal Management
June 8, 2016
Study: Daily Deal Websites Can Capitalize by Displaying Sales Numbers
April 7, 2016
Study: State-Level Public Corruption Affects Firm Value, Transparency
March 31, 2016
Study: CEO Personality Traits Play Role in Incentive Pay, Compensation
March 25, 2016
Study Examines Outlets’ Effect on Spending in Retailers’ Other Stores
Feb. 23, 2016
Study: Pay-Per-Click Advertising Lacks Controls Against Fraud
Feb. 17, 2016
3 Universities Hit Milestone in UT Dallas Ranking of Business Schools
Feb. 12, 2016
Jindal Professors’ Work on Inventory Management Keeps Adding Up
Feb. 1, 2016
Study: Incentive Pay Not Motivating Enough for Some Managers
Jan. 27, 2016
Researchers Examine Effect of Return Policies on Consumer Behavior
Jan. 19, 2016
CEO Compensation Study Examines Factors in Excess Returns
Dec. 14, 2015
Economists Say Internet TV Means More Options, Not Viewing Time
Oct. 21, 2015
Research Shows Diversity Can Improve Stores’ Sales Performance
Oct. 13, 2015
Study: Cost Savings from Add-On Pricing May Result in Profit Loss
Sept. 29, 2015
Jindal Researchers’ Model Helps Predict Consumer Spending
Sept. 25, 2015
Study: Social Responsibility Promotes Conservative Risk Behavior
Sept. 18, 2015
Researchers Find That Lure of Winning Prizes Encourages Saving
Sept. 8, 2015
Study Shows How Investments Reflected Shift in Environmental Views
Sept. 3, 2015
Study Delves into Regulators’ Decision-Making in Bank Closures
July 16, 2015
Study Determines Why Organizations Fight Data Breaches Differently
July 9, 2015
Study: Sharing Knowledge Positively Impacts Innovation in Retail
July 2, 2015
Study Connects Credit Default Swaps to Mortgage Delinquencies
May 25, 2015
New Analytics Model Predicts Readmission of Congestive Heart Failure Patients
May 14, 2015
Study Details How Competitors Should Invest in Capacity of Supplier
April 10, 2015
Wharton Retains Top Spot in UT Dallas Business School Research Rankings
Feb. 19, 2015
Students Study the Business of Behavior in Lab
Jan. 28, 2015
Ethnic Diversity Can Deflate Stock Market Bubbles, Study Finds
Dec. 10, 2014
Study Examines Effects of Family-Friendly Workplace Policies
Dec. 10, 2014
‘Patent Trolls’ Jeopardize Innovation, Jindal Professor’s Study Finds
Sept. 23, 2014
When is the Price Right? Professor Finds Clues in Shoppers’ Behavior
July 14, 2014
UT Dallas Ranking of Business Schools Shows Rise in Scholarly Articles in Top Journals
March 25, 2014
Mutual Fund Study Wins Award for 3 Jindal Professors
Sept. 5, 2013
Wharton Tops UT Dallas Business School Research Rankings
April 11, 2013
Let the Games Begin: Business Lab Uses Competition in Research
April 2, 2013
Prof’s Studies of Corruption in Asia are in Demand Worldwide
May 29, 2012
Jindal School Releases Top 100 Management Research List
April 19, 2012
MBA Students Report Improved Full-Time Employment
March 1, 2012
Wanted:  High-Quality Jobs and a Skilled Workforce
Jan. 17, 2012
Teen in Contest Rides Wild Market to 43% Gain
Sept. 23, 2011
Study of Women Execs to Test ‘Glass Ceiling’ Issues
July 5, 2011
UT Dallas Ranks Business Schools on Research Output
March 25, 2011
Snack Study Gives Marketers Something to Chew On
Nov. 13, 2010
Prof Studies Accounting Truth and Consequences
Nov. 10, 2010
Study Finds Professional MBA Students Shifting Goals
Oct. 22, 2010
Diversity at the Top May Boost the Bottom Line
Sept. 11, 2010
Helping Provide the Electronic Rx for Health Records
June 18, 2010
Economists Help Fed Organize Consumer Event
April 10, 2010
Prof Studies Effect of Media Biases on Stock Values
March 31, 2010
Wharton Tops UT Dallas Business School Rankings
Feb. 26, 2010
MBA America Tour Making a Stop at UT Dallas
Feb. 4, 2010
Study Rethinks Airport Safety Systems
Jan. 19, 2010
New Degree in Entrepreneurship Unveiled
Jan. 11, 2010
Business Students Get a Lesson in Charity
Dec. 14, 2009
Finance Team Earns Solid Returns in Contest
Dec. 9, 2009
Bomb Detector, Game Idea Win Business Awards
Dec. 3, 2009
Entrepreneurial Graduate Student Shines Again
Nov. 24, 2009
BusinessWeek Ranks 2 MBA Programs in Top 25
Nov. 9, 2009
Part-Time MBA Directors Discuss Challenges
Nov. 6, 2009
Executive MBA Program Earns High Marks
Nov. 4, 2009
Prof Lauded for Influential Management Paper
Oct. 28, 2009
Award Recognizes Entrepreneurship Center
Oct. 23, 2009
Business Hall of Fame to Honor Student
Oct. 12, 2009
Management School Expands Coaching Program
Oct. 1, 2009
Prof’s Model Rewrites Product Design Process
Aug. 27, 2009
Astronaut, Mayor to Address Project Managers
Aug. 10, 2009
Too Many Meetings? Software is There For You
Aug. 6, 2009
Demand Surges for Business Software Classes
July 13, 2009
Camp Mentors Tomorrow’s Captains of Industry
July 13, 2009
Whose Fault are Defaults? Prof Offers Ideas
July 6, 2009
Business Honor Society Emphasizes Virtues
May 12, 2009
Grad Program Teaches Customer Data Analysis
April 28, 2009
Full-Time MBA Program Ranked in Top 50
April 24, 2009
Help Sought for Middle-Market Companies
April 23, 2009
Course Looks at Green Trends in E-Business
April 21, 2009
Panelists Will Have the Lowdown on Meltdown
April 9, 2009
Director Says MBA Remains a Solid Investment
April 2, 2009
MBA Team Wins With Anti-Hacker Technology
March 27, 2009
Agent Depicted in Film to Address Fraud Summit
March 25, 2009
Economy Spurs Interest in MBA Program
Feb. 25, 2009
Management School Updates Research Rankings
Feb. 13, 2009
New Tools Designed to Help Smooth the Pathto Marketplace for Inventors and Their Work
Jan. 15, 2009
Wall Street Journal Ranks UT Dallas Exec MBANo. 6 in Nation in Return on Investment
Dec. 12, 2008
Innovative Ideas Shine in Business Contest
Dec. 3, 2008
Execs Give MBA Students A Few Reality Lessons
Nov. 21, 2008
Expert on Risk Analysis Unveils New Journal
Nov. 13, 2008
Study Links Bank Deposits and Economic Growth
Oct. 28, 2008
Exec MBA Program Rated Tops in Texas Again
Oct. 27, 2008
Team Places 2nd in National Business Contest
Oct. 10, 2008
Ridge Warns of Folly in Failing to Manage Risk
Oct. 2, 2008
UT Dallas Economics Profs Size Up Credit Crisis
Oct. 1, 2008
Entrepreneurship Institute Wins Tech Award
Sept. 30, 2008
School of Management Unveils New Web Site
Sept. 17, 2008
Paper Wins Small Business Administration Award
Sept. 16, 2008
Project Managers Attending Symposium
Aug. 18, 2008
Business School Offers 2 New Master's Degrees
July 17, 2008
Symposium to Explore Project Management
June 25, 2008
Marketing Study Emphasizes Retailer's Role
June 24, 2008
Business Prof to Testify in DC on Mortgage Crisis
June 12, 2008
Prof Helps Update Massive Economics Reference
May 29, 2008
Grad Students Win $55,000 Business Plan Prize
May 12, 2008
Ex-Comptroller Says U.S. Needs Wake-up Call
April 28, 2008
Fraud Was As Insidious As It Was Destructive
April 17, 2008
University-Sponsored Business Team Honored
April 9, 2008
Entrepreneurs Prosper in Innovation Contest
March 31, 2008
Summit to Survey the Latest in Fighting Fraud
March 24, 2008
Applicants Sought for Entrepreneur Scholarships
March 19, 2008
Accounting Contest Victory is One for the Books
March 18, 2008
Wharton Retains Lead in Business Rankings
March 6, 2008
Asia Pacific Journal Celebrates First 25 Years
March 5, 2008
UT Dallas to Co-Sponsor Forum on Risk
Feb. 28, 2008
Real Estate Giant Gets Business School’s Help
Feb. 21, 2008
Women’s Event to Draw Civic, Business Leaders
Feb. 12, 2008
MBA Degree Transformed Restaurant Exec's Life
Jan. 14, 2008
Accounting Program Goes Beyond Balance Sheets
Jan. 4, 2008
Technology Start-Ups Get Tips on Starting Out
Dec. 13, 2007
'Boot Camp' to Get Business Plans in Shape
Nov. 29, 2007
Business Proposals Earn Compliments, Cash
Nov. 27, 2007
Jokes Aside: Seminar Aims to Boost Image of Actuary Science
Nov. 2, 2007
Nasdaq Vice Chairman Oxley Reviews Reforms Five Years Later
Nov. 1, 2007
Executive MBA Program Ranked Tops in State
Oct. 22, 2007
UT Dallas Business Idea Competition Offers $36,000 in Prizes
Oct. 2, 2007
UT Dallas Supply Chain Center to Host One-Day RFID Conference
June 7, 2007
New Journal to Examine Common Aspects Of Risk Across Broad Array of Venues
May 22, 2007
Decision and Risk Analysis Conference at UT Dallas May 21-22
May 15, 2007
Top MBA Program in North Texas at UT Dallas According to U.S. News and World Report
May 1, 2007
Project Management: Panama Canal Authority Selects UT Dallas to Train Executives and Staff
April 2, 2007
UT Dallas Executive and Professional Coaching Program Earns Accreditation
March 29, 2007
Business School Research Productivity Rankings Put Wharton on Top
March 27, 2007
UT Dallas Cohort MBA Students Finish 4th About College, Careers at UT Dallas Event
Feb. 16, 2007
Tellabs CEO Krish Prabhu to Speak About Internet Protocol TV in UT Dallas Appearance
Feb. 12, 2007
UT Dallas’ Institute for Innovation to Host Simulation, Gaming Showcase Jan. 19
Dec. 21, 2006
UT Dallas Executive MBA Program Receives International Recognition for Coaching Initiatives
Dec. 19, 2006
Actuary to Explain Why His Occupation Is Among Top Jobs in America
Nov. 3, 2006
UT Dallas Professor, Russian Colleagues Update Work on Accounting, Auditing and Taxation in Russia
Oct. 2, 2006
UT Dallas Innovation Institute Offers Inaugural New Venture Showcase
Sept. 28, 2006
H. Ross Perot to Speak at U. T. Dallas On Global Technology, Commercialization
Aug. 3, 2006
UTD's Institute for Innovation and Entrepreneurship To Partner With STARTech for Workshop Series
July 10, 2006
UTD Professor Recognized for 'Influential Research Findings' in the Field of International Business
June 29, 2006
Enterprise Transformation is Topic Of UTD Financial Executives Forum
May 19, 2006
New UTD Institute to Hold 'Boot Camp' On Entrepreneurship, Commercialization
April 25, 2006
Two U. T. Dallas Management Programs Ranked Highly by U.S. News and World Report
April 4, 2006
New Center at UTD Designed to Help Executives Improve Workplace Skills
March 14, 2006
U. T. Dallas School of Management Releases Business School Rankings Based on Faculty Research Productivity
March 10, 2006
U. T. Dallas' Executive Education Center Wins PRISM Award for Coaching Initiatives
Feb. 20, 2006
Managing Introduction of Products, Ideas Is Topic of First in Series of Lectures at UTD
Feb. 10, 2006
Dr. Larry D. Terry Appointed UTD's Vice President for Business Affairs
Jan. 24, 2006
UTD Decision and Risk Analysis Center Wins Grants from Two French Agencies
Nov. 2, 2005
UTD’s Global Leadership EMBA Program To Offer Three Post-Graduate Certificates
Oct. 25, 2005
Financial Times Ranks UTD’s EMBA Program Among the Top 25 in U.S., Top 46 in World
Oct. 24, 2005
TI’s Steve Lyle to Chair Key Corporate Advisory Council at U. T. Dallas
Oct. 18, 2005
UTD Lecture Series to Feature Gen. Tommy Franks
Oct. 13, 2005
Dallas as International Inland Port To Be Topic of UTD Conference Oct. 18
Sept. 28, 2005
Three Researchers Win $200,000 NSF Grant To Study Risk, Decision Making Related to Inventory Stocks
Sept. 19, 2005
UTD’s Project Management Program Becomes One Of Only Five in World to Gain Accreditation
Sept. 14, 2005
Importance of Having Effective Directors To Be Topic of UTD Institute Seminar
Sept. 13, 2005
Workshop on Initiating International Projects To Be Held July 12 at U. T. Dallas
June 21, 2005
UTD To Offer Graduate-Level Program In Executive and Professional Coaching
June 8, 2005
Accounting Standards in Countries of Former Soviet Union Subject of Study by UTD Professor
May 18, 2005
UTD To Offer One-Day Course May 4 On Business Continuity
April 18, 2005
12th Annual Tax Alliance Conference To Be Held at U. T. Dallas May 17-19
April 15, 2005
With New Partnership, UTD Seeks to ‘Bridge’ Barriers For Businesses And Open International Markets
March 14, 2005
Project Seeks Ways to End Corrupt Practices In International Economic Development Arena
March 2, 2005
School of Management Ranks Business Schools According to Research Productivity of Faculty
Feb. 8, 2005
Decision and Risk Analysis Center at UTD Awarded Grant from European Space Agency
Jan. 24, 2005
U. T. Dallas Begins Offering Bachelor of Science in Finance
Jan. 20, 2005
Bensoussan To Head New UTD Center On Risk Management and Analysis
Sept. 15, 2004
NASDAQ, JCPenney, Staubach Co. and FEI Affiliate with Corporate Governance Institute
Aug. 4, 2004
UTD Management School Creates Center to Study Property Rights, Other Issues in Digital Realm
Aug. 2, 2004
Center for Business Advancement Is Established at U. T. Dallas
May 5, 2004
UTD Professor’s Paper Among Most Influential In 50-Year History of Journal Management Science
May 3, 2004
Tax Alliance Conference To Be Held At U. T. Dallas May 10-12
April 23, 2004
Former Secretary of State James A. Baker, III to be 1st UTD Leader Center Series Speaker
March 17, 2004
Business Simulation Training Software To Be Demonstrated At UTD Forum March 18
Feb. 26, 2004
Leadership Center at UTD To Hold Seminar On Translating Strategic Vision into Action
Feb. 11, 2004
UTD’s Suresh Sethi Elected Fellow of Institute For Operations Research and Management Sciences
Oct. 16, 2003
Two UTD Management Professors Up Next In McDermott Library Lecture Series Oct. 20
Oct. 8, 2003
McDermott Library Lecture Series To Highlight Research of UTD’s School of Management
Sept. 12, 2003
U.T. Dallas’ School of Management Finally Has a Place to Call Home
Aug. 7, 2003
‘Career Management Strategies In An Unpredictable Economy’ To Be Topic Of Forum At UTD June 19
June 9, 2003
UTD To Offer Series of Programs Designed To Help Smaller Companies Market Their Products Abroad
April 11, 2003
Study Ranks UTD’s School of Management Sixth Worldwide In Research Productivity in Key Areas
Jan. 30, 2003
Seminar and Lecture Series On Supply Chain Management To Be Presented at U.T. Dallas
Jan. 15, 2003
Paul Jargowsky to Lead Bruton Center
March 27, 2002
UTD Breaks Ground for New Management Building
March 25, 2002
UTD to Launch Two New Offerings in Project Management Program
Jan. 30, 2002
UTD Professor Receives Grant to Study Streamlining Production Schedules
Dec. 12, 2001
UTD to Hold Workshop on Marketing Strategy
Sept. 26, 2001
UTD To Hold Workshop on Marketing Strategy For High-Tech Entrepreneurs and Managers
Sept. 25, 2001
UTD To Hold Workshop on Marketing Strategy For High-Tech Entrepreneurs and Managers
Sept. 25, 2001
UTD Professor and Others Analyze Russian Economy
Sept. 10, 2001
Asian-American Cultural Differences To Be Topic of UT Dallas Management Seminar On Saturday
May 4, 2001
Oil Producers From 17 Nations to Attend UTD Program
May 2, 2001