RICHARDSON, Texas (April 11, 2003) – The first in a new series of programs designed to help small- to medium-size companies develop and implement market strategies for foreign markets will be held April 21-22 on The University of Texas at Dallas (UTD) campus.
The two-day workshop will focus on marketing and sales assessment challenges unique to smal– and medium-size companies that are trying to develop international markets for their products. The new International Business Development Program (IBDP) series is being presented by the Executive and Professional Development area of UTD’s School of Management.
IBDP manager Dr. Hans-Joachim Adler, who has more than 25 years’ experience in international business development for the information technology and telecom industries, noted that the new program was designed to make the school’s international business resources available to help companies that may not be large enough to have their own resources to develop markets abroad for their products.
“The life cycle of products, especially technology products, has become shorter, so companies have to develop as broad a market for their product as possible in as short a time as possible. This means going international,” Adler said. “But often small- and medium-size companies don’t have the resources and international business contacts to do that. Through our program, we can help them find contacts and develop marketing strategies in various countries.”
Adler said companies could arrange to have IBDP short courses given at their locations. In addition, workshop participants can arrange for follow-up coaching after they’ve completed the program’s course work. “The emphasis in our programs will be to teach knowledge and skills that participants can put to work immediately after they complete our short courses. It’s important to have knowledge, but it has become equally important to learn how to immediately apply that knowledge,” Adler said.
Adler holds a master’s degree in engineering and electronics from the University of Darmstadt, Germany, and a Ph.D. in information processing from the University of Lyon, France. Before he came to the United States, he was a professor of computer sciences at the University of Giessen-Friedberg in Germany. After he moved to Plano in 1999, he worked for a medium-sized technology company as vice president of European sales and business development.
IBDP’s first workshop, April 21-22, will run from 9 a.m. to 5 p.m. The charge for attending the workshop is $799. Registration details and additional information can be obtained by contacting Adler at 972-883-4695 or jadler@utdallas.edu.
About UTD
The University of Texas at Dallas, located at the convergence of Richardson, Plano and Dallas in the heart of the complex of major multinational technology corporations known as the Telecom Corridor, enrolls more than 13,000 students. The school’s freshman class traditionally stands at the forefront of Texas state universities in terms of average SAT scores. The university offers a broad assortment of bachelor’s, master’s and doctoral degree programs. For additional information about UTD, please visit the university’s Web site at http://www.utdallas.edu.