New Brand Campaign Shines Light on University’s Stellar Status

A comprehensive new brand campaign will illuminate the remarkable growth and research achievements at The University of Texas at Dallas to local, national and even global audiences.

Launched in early June, the “At the Speed of Bright” campaign highlights UT Dallas as one of the fastest-growing research universities in the country. Ads underscoring the University’s stellar academic reputation and rapid growth over its first 50 years will appear on digital billboards along major highways, in airports, on social media channels and in print advertising.

UT Dallas President Richard C. Benson said the new tagline encapsulates the University’s mission and will invigorate awareness in the community.

“We have tremendously talented, smart students and dedicated faculty and staff who enrich our university. This campaign honors each of them while simultaneously promoting our reputation as one of the foremost research institutions in the state,” said Benson, who is the Eugene McDermott Distinguished University Chair of Leadership.

The new theme also will give the UT Dallas community a unifying message that reflects the highest standards in academic achievement, personal growth and professional interactions. It represents what it means to be part of the UT Dallas family and is designed to foster pride among students, faculty, staff and alumni.

UT Dallas is an innovative institution in the heart of the thriving North Texas tech corridor. Since its founding in 1969, UT Dallas has become a rising star among public research universities. Innovative programs in science, technology, engineering, arts and mathematics (STEAM), combined with highly ranked management programs, reflect the vision of UT Dallas’ founders, the entrepreneurs who started Texas Instruments Inc.

With a total enrollment of more than 28,750 students from across the U.S. and from more than 100 countries, UT Dallas also has one the highest average SAT scores for entering freshmen among Texas public universities.

The University, which continues its original commitment to provide some of the state’s most-lauded science and engineering programs, has gained prominence for its breadth of additional career pathways – from biomedical engineering and global business, to audiology and arts and technology, to nanotechnology and neuroscience.

“We are proud of UT Dallas, with its exceptionally bright students, innovative programs, renowned faculty, committed staff, engaged alumni and research that matters. This campaign will help us share the stories of our bold and bright Comets who are making a difference,” said John Walls, vice president for communications.